After collecting your customers' feedback, you need to turn it into useful results in order to answer your marketing, product, PR and sales related concerns. Before generating any report, you need to decide on its frequency. Reports can be generated on a continuous basis or periodically (i.e., snap-shots). An apparel retail company, whose customers' shopping experience last less than an hour will need more frequent reports than a software company that provides service and solutions to its clients. Next you need to decide what types of reports you need. The reports must answer your issues, need to be tailored to your needs, and most importantly enable you to take actions. Based on our experience some of the commonly topics are: 1- Customer Service: What is your customer's experience in regard to your service delivery? Here you need to report all the touch points between your customer, your service delivery as well as your service delivery team. This may include respect/greeting,knowledge, skills, reliability, quality, communication, and environment; 2- Product Offerings: Is the customer/client aware of your service/product offerings? Do your customers know all of your service/product offerings? 3- Price & Value: What is their opinion about your price strategy? Do they believe that they are receiving good value for the price they pay? 4- Competition: What is their evaluation/awareness of your competitors and why they picked you? Are they aware of your competitors, and what are their primary reasons for choosing you? 5- Return & Recommend: Are they coming back to do more business with you,and why? Do you have loyal or just satisfied customers? And who are your at-risk customers? These are only the basic and starting reports for your customer experience program. Your voice of customer must enable you to generate many other useful reports for all your departments as on as needed basis.